Something elegant, synonym of warmness and well-being: that’s why a lot of people prefer home fragrances when choosing a gift for friends and relatives. From scented candles to diffusers, from potpourri to hi-tech dispensers, there are plenty of ideas for those who are keen to test natural aromas such as sandalwood or jasmine, or unusual ones recalling for instance fresh-baked bread.  

Big beauty brands do not miss the opportunity to step into a market which is valued 50 billion USD in the United States, and has very promising growth rates in Italy as well. Looking at the upcoming Christmas season, Acqua di Parma presented a new candle collection in Murano’s glass pots, while Qc Terme makes people live mountain scents with Aria Dolomiti series. Rituals launched spray products to drizzle a cherry-tree aroma over clothes and bed sheets, and Penhaligon’s created an original home fragrance named Christmas in the Air. 

In such a crowded arena, it’s hard to promote this kind of products in a distinctive way, and it might happen to travel roads where the competition has already walked on. Mobile marketing offers the possibility to create innovative campaigns and attract the attention (and the sense of smell!) of even distracted clients. 

With Movibell, stores offering home fragrances and accessories can be visible to people moving nearby. Through the mobile app, the store alert users of its presence and, if they decide to follow the Channel, it can share in real time an invitation to test the new fragrance, a discount coupon, a video with suggestions to best combine the aroma at home. 

Contents will be on users’ smartphone exactly when and where they are needed, that is as they walk about 200 meters far from the store and can be engaged to come in to have a look, try and maybe buy. 

Mobile technology cannot transfer your favorite scent across the phone – but, for any other content, there is Movibell.