However, in the last few years, museums, castles and cultural locations struggle to attract investments and started to develop more and more sophisticated marketing and promotion strategies to maintain high visibility against loyal audience, and gradually reach new visitor targets.  

It’s because of marketing, and not only of the relevance of its collections, that the Egyptian Museum in Turin can welcome about 1 million guests every year, cashing 9.5 million euros from admittance tickets and the internal store. Matera, European capital of culture 2019, grew visitors by 170% in the last two years, and Rocca Scaligera in Sirmione, on Garda’s lake, had a peak of 200 thousand euros in tickets during Summer season. 

Lots of museums are using mobile marketing to attract and engage visitors, leveraging GPS features on smartphones to primarily reach who is in the area. Movibell enables innovative mobile proximity marketing campaigns: once created a Channel for the museum, it is the location itself – with a typical bell – to call out for those who are moving close to the entrance.  

With the smartphone and the mobile app in the pocket, the potential guest will be alerted of the museum’s presence and, by following its Channel, he or she will access exclusive contents on its history and collections, events and special initiatives, having all useful information such as openly hours, admittance tickets, etc.  

It’s not only a matter of texts. Movibell allows to share pictures, videos, audio and all that be attractive to discover the museum through the app. 

There are 6,500 Italian monuments, buildings, archeoparks, museums and theatres on Movibell: discover them all by downloading the app, it is available for free in Italian and English for iOS and Android devices!