Black Friday and Cyber Monday are coming soon, bringing special sales and offerings for shopping fans. The habit was born in the US, but spread out in Europe and Italy in the last few years. 

Black Friday, scheduled for November 24, is celebrated the day after Thanksgiving and inaugurates Christmas shopping season. It was probably Macy’s which launched the idea in 1924, but only in the 1980’s you started to see people queuing from the day before to step first in the most popular stores and get the best items. Not sure why it is called ‘black’: it might refer to retailers’ bookkeeping, finally turning to black after the red of losses.    

Cyber Monday, scheduled for November 27, was established in 2005 as a second chance for those who couldn’t get much of the Black Friday, and wanted to give it a new try online. It’s a 100% e-commerce day, with exclusive offerings and special discounts for web and mobile shoppers.  

Brands and retailers can’t miss the opportunity of catching customers who are looking for the lowest possible prices for their Christmas gifts. Beyond traditional marketing tools, some stores are launching mobile campaigns to increase their visibility and directly engage people walking around the city.  

With Movibell, it is possible to create surprising and innovative campaigns in a few minutes, leveraging GPS features nowadays embedded in any smartphone. Through the mobile app, users are alerted whenever passing nearby a store and, by following its own Channel, they receive customized contents such as discounted products or series, coupons, dedicated offerings, etc. 

Movibell is the perfect solution for retailers who need to maximize Black Friday and Cyber Monday results, growing their customer base and attracting new clients. The platform can be used by small shops too: it only takes a few minutes to create a Channel and start a successful mobile proximity marketing campaign. 

Do have a try today, customers are waiting for you on Movibell!