80% of people uses smartphones for shopping, making purchase decisions or keeping up-to-date with preferred brands, and about 90% is keen to compare prices and promotions online. That’s why brands and retailers choose mobile marketing to reach customers and interact with them, trying to catch them while moving nearby stores and possibly being more interested in products and special sales. 

Many solutions currently available are based on beacons, that stores should install in one or more locations to enable one-way communications with users carrying a mobile device with active Bluetooth, and likely to appreciate direct information when going shopping. 

Despite the fact they have been often presented as a winning technology, beacons do not have a significant market penetration for the time being, as they are too complex and little effective in engaging people. 

Platforms such as Movibell have a completely different approach. Movibell acts as a personal Radar for users looking for stores, restaurants and brand when walking around the city. Mechanism is really simple: users only need to download the mobile app, get it ready and start moving. When passing about 200 meters from a store, it will be the place itself to notify its presence and share contents about events, promotions and news. 

Movibell brings in a single application all which is needed for shopping with the benefit of geo-localization, as it highlights only products and offerings which users might immediately take advantage of. The platform is based on a proprietary algorithm which leverages mobile phone networks and Gps features, so the store is not requested to install beacons or other devices, and users can receive notifications even if Bluetooth is off. 

Movibell is ideal for mobile proximity marketing campaigns by retailers and independent shops, and even consumer goods, fashion and luxury brands. Movibell’s features and algorithm can also be integrated in existing or future custom apps.  

Looking for more information? Visit www.movibell.com